Experience that
informs the work.
Agency leadership, paid media, technical search, and the automation that connects them — alongside ownership and operations experience carried through a seven-figure exit. A record of building the infrastructure behind a business, not just the campaigns on top of it.
2018 – Present
Monastic Marketing
Founder / Agency Operator
Monastic Marketing
Founder / Agency Operator
Founded Monastic Marketing in 2018 on the premise that marketing should be an investment that compounds, not an expense that drains. The agency began as a response to vanity metrics, opaque reporting, and firms more interested in protecting a retainer than moving a client’s revenue.
It operates today as a full-stack growth partner — media buying, technical SEO, and CRM automation under one roof — based in Dallas–Fort Worth, Texas, serving clients across North America and globally. 340+ clients scaled, $24M+ in revenue generated, 1,200+ campaigns launched, and a team of 85+ employees and contractors.
7-Figure Exit
Soulegria
Owner / Chief Operating Officer
Soulegria
Owner / Chief Operating Officer
Owner and COO of Soulegria, a therapy-based treatment and coaching organization for young adults and their families. Its programs span outpatient and intensive outpatient therapy, independent-living and life-skills training, adventure therapy, employment training, and family-based services.
Held the operating seat — team structure, service delivery, staffing, and the day-to-day execution a care business runs on — and carried an ownership stake through to a seven-figure exit. Behavioral health is an operationally demanding sector with little tolerance for improvisation, and it shaped how I think about process, accountability, and which systems actually hold up under pressure.
Platform
GSD CRM
Client Management & Automation
GSD CRM
Client Management & Automation
GSD CRM is the client management and automation layer deployed underneath Monastic engagements. It gives an owner one place for lead tracking, pipelines, automated follow-up, appointment booking, review generation, and reporting — so the marketing spend above it has somewhere disciplined to land.
Offered as a standalone system and as the backbone of the agency’s automation work, it replaces the spreadsheet-and-missed-call pattern that quietly costs growing companies most of their leads.
1,200+ Campaigns
Paid Media & Advertising
Practice Leadership — Search, Social & Performance
Paid Media & Advertising
Practice Leadership — Search, Social & Performance
Direct oversight of paid acquisition across Google Ads and Meta Ads — offer structure, audience strategy, creative testing, landing page conversion, budget allocation, and the attribution that proves which channel earned the revenue.
The practice runs at two tiers of intensity depending on spend and market, and is built to hand leadership a straight answer to the only question that matters: what did this dollar return?
Organic Growth
SEO, AEO, GEO & AIO
Practice Leadership — Technical & Local Search
SEO, AEO, GEO & AIO
Practice Leadership — Technical & Local Search
Technical search built for how people actually find businesses now: classic SEO alongside answer engine, generative engine, and AI optimization. Site architecture, schema, content structure, local listings, and reputation — the compounding half of the acquisition strategy.
Local SEO runs as its own discipline for multi-location and service-area businesses, where proximity, reviews, and listing accuracy decide who gets the call.
Build
Website, E-Commerce & Software
Practice Leadership — Build & Conversion
Website, E-Commerce & Software
Practice Leadership — Build & Conversion
Websites treated as business assets rather than brochures: layout, messaging, SEO structure, page speed, calls to action, and conversion tracking. Extends into e-commerce builds and custom software where an off-the-shelf platform stops fitting the operation.
Supported by in-house graphic design, so brand, creative, and conversion are decided together instead of handed between vendors.
Transparency.
Speed.
Discipline.
Pray. Work. Convert.
The name is the operating standard, not decoration. Monastic discipline means the unglamorous work gets done on schedule: the reporting is honest, the follow-up happens, and the systems are maintained whether or not anyone is watching that week.
- Radical Transparency — real numbers, plainly reported, including the ones that are not working yet.
- Speed & Execution — momentum compounds; a decided plan shipped this week beats a perfect one next quarter.
- Results Obsession — revenue and pipeline are the scoreboard, not impressions.
- True Partnership — aligned with the client’s outcome rather than the length of the retainer.
- Continuous Innovation — the channels keep changing; the practice is rebuilt to match.
- Monastic Discipline — consistent execution over heroic effort.
The mission is straightforward: help ambitious businesses become market leaders through data-driven marketing and automation that generates predictable, compounding revenue. The vision is to be a trusted growth partner for scaling companies worldwide — known for transparency, technical skill, and measurable financial impact.
View the consulting profileLet’s build
what’s next.
For business owners, leadership teams, and partners ready to turn ambition into a stronger operation.