Tyler
Barton.

I’ve owned a company, led the teams inside it, and built the revenue and technology systems other companies run on.

I work as a fractional CMO, CTO and CRO — taking ownership of a function a company needs run properly but is not ready to hire for at full cost. Demand and brand as CMO. Systems, data and the technology stack as CTO. Pipeline, forecasting and revenue as CRO. The distinction from consulting is accountability: I am measured on the number, not the recommendation.

That position is earned rather than claimed. I was owner and COO of Soulegria, a therapeutic treatment and coaching organization, through a seven-figure exit — so I have carried payroll, service delivery, and the consequences of a bad quarter. I founded Monastic Marketing in 2018 and built it to 85+ employees and contractors, 340+ companies scaled, and $24M+ in client revenue generated, with the CRM and automation layer those teams run on built in-house.

Owner-led companies rarely need another vendor. They need someone who has held the seat before to build the operating system underneath the business — reporting leadership actually trusts, pipeline that does not depend on one person, a stack that talks to itself — and then to make the team capable of running it without me. Based in Dallas–Fort Worth, Texas, working with companies across North America.